Linda Boff is a digital explorer, Mad Men enthusiast and modern art lover. She's also executive director of global brand marketing at Fairfield, Conn.-based General Electric, where she's responsible for GE's global advertising and digital marketing along with the company's brand and design strategy.
via Fairfield Newswire http://www.cmswire.com/cms/customer-experience/ges-linda-boff-content-created-to-help-is-what-sells-027470.php?
via Fairfield Newswire http://www.cmswire.com/cms/customer-experience/ges-linda-boff-content-created-to-help-is-what-sells-027470.php?
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